Rewards across your whole high street
Shop local.
Earn everywhere.
One card, one balance. Points at every independent shop in the network.
Treat your Selv.Be first to earn when Selv opens in your area.
Link once. Earn on autopilot.
Link your card
Add a bank card once. We hold a secure token and the last four digits, never your card number.
Earn as you shop
Pay the way you always do. Points land automatically into one balance, everywhere in the network. No scanning, no app at the till.
Treat your Selv
Turn points into a free coffee, a haircut on the house, or a gift card, whichever local reward you fancy.
Treat your Selv.
Join the waitlist and be first to earn when Selv arrives on your high street.
For independent shops
A marketing team
that runs on footfall.
Reach shoppers already spending nearby, push your own offers, and turn rewards into margin, all for a flat monthly price.
Fill quiet days with new regulars.
Selv puts your shop in front of the people already spending nearby. Run weekend boosts, win-back offers, and rewards yourself, all from a flat monthly price.
Acquisition, not just retention
Advertise to nearby shoppers who’ve never visited: the customers a shop’s own loyalty card can never reach on its own.
Rewards that pay you back
You choose what each reward costs and you’re paid every time one’s redeemed, so being the shop people treat themselves at can add margin, not just footfall. Flat monthly price on top, no revenue share.
A self-serve offers console
Double points this weekend, buy-one-get-one, win back lapsed regulars. Compose it and push it in a couple of taps.
Works at the till you already have
Points earn straight off the card payment. No new terminal, no staff training, no queue.
Bring Selv to your shop.
Tell us a little about your business and we’ll be in touch about joining an early network in your area.
For investors
The neutral rewards layer for the high street.
No shared, cross-category loyalty network exists for UK independents. Card-linking finally makes one possible: earned across the whole high street, tied to no single processor.
Own the loyalty layer no processor can.
A single high street is split across several card processors, so no processor-tied scheme can ever cover all of it. Only a neutral, card-linked operator can, and incumbents can’t follow without breaking their own model.
A real structural gap
The UK has no neutral, cross-category loyalty network for independents. Schemes tied to a payment terminal can retarget a shop’s own customers, never acquire new ones.
One asset, sold twice
The shared network generates cross-shop data; that data powers acquisition marketing no single-shop tool can match. The consumer feature is what makes the merchant product work.
SaaS economics, not float
Revenue is merchant subscription and paid offers. The rewards layer breaks even by construction and card-linking is passed through, so margin doesn’t lean on breakage.
Density compounds
Neutrality is the moat; hyper-local density realises it. Expand area by area, so each new street makes the network more valuable to every shopper and shop on it.
Request the deck.
If the thesis resonates, tell us who you are and we’ll share the full picture.